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October Social Media Holidays Brands Can Tap for a Spooktacular Month

October social media holidays, like crimson leaves and flannel shirts, are fast approaching. And that means a pumpkin patch worth of opportunities for brands to delight and engage their audiences in fun and meaningful ways.

In October, you can celebrate the movie “Mean Girls” (Mean Girls Day – Oct. 3) and support mentoring (National Mentoring Day – Oct. 27). You can delight in some breadsticks (National Breadstick Day – Oct. 29) or recognize the importance of mental health (World Mental Health Day – Oct. 10).

And this October features a few special treats.

Taylor Swift releases her new album, “Midnights,” on Oct. 21. Speaking of Tay-Tay, she’s one of a kajillion stars appearing in the film “Amsterdam,” hitting theaters on Oct. 7. The Arctic Monkeys’ new album, “The Car,” also comes out on Oct. 21. Oh, and Celeste Ng’s latest novel, “Our Missing Hearts,” hits bookstores on Oct. 4.

Along with these spooky-good dates, here are some more October social media holidays your organization might want to mark on its communications and marketing calendar.

October Social Media Holidays

October’s first half includes Hispanic Heritage Month’s final 15 days.

Hashtags: #HispanicHeritageMonth, #HispanicHeritageMonth2022

October Social Media Holidays Brands Can Tap for a Spooktacular Month - 2022

October is also Breast Cancer Awareness Month.

Hashtags: #BreastCancerAwarenessMonth, #BreastCancerAwareness

And October is National Pizza Month.

Hashtag: #NationalPizzaMonth

Some October social media holidays include National Taco Day (Oct. 4) and Yom Kippur (Oct. 5).

You can have some fun on National Taco Day using the hashtag #NationalTacoDay, but be respectful if you decide to publish any content for Yom Kippur. 

Many Jews consider Yom Kippur, the Day of Atonement, the holiest day of the Jewish year. If you feel it’s appropriate for your brand to publish Yom Kippur-related content, be sure it’s respectful and on point. And don’t use Yom Kippur to sell.

Oct. 10 is Indigenous Peoples’ Day, which is still formally called Columbus Day. You can use the hashtags #IndigenousPeoplesDay and #ColumbusDay, but remember that some people might take issue if you post using one hashtag and not the other. 

Here’s a rundown of the debate between Indigenous Peoples’ Day and Columbus Day. Last year, President Joe Biden was the first U.S. President to recognize Indigenous Peoples’ Day officially.

Oct. 11 is National Coming Out Day. It’s when LGBTQ people celebrate their coming out and voice support for those who have yet to do so. For this event, you can use hashtags such as #NationalComingOutDay and #LGBTQ.

Diwali kicks off on Oct. 24, running through Oct. 28. Diwali is a Festival of Lights celebrated by Hindus, Sikhs, and Jains. You can learn about Diwali here, and this page contains a list of Diwali greetings. Diwali hashtags include #Diwali, #HappyDiwali, and #Diwali2022.

Lastly, but certainly not least, is Halloween. Ghouls and goblins will descend upon us on Oct. 31, and many of us will rush to buy discounted candy on Nov. 1. 

You can use hashtags such as #Halloween and #Halloween2022, but there might be other hashtags you can include in your social media posts. Depending on your content, other popular Halloween hashtags include #HalloweenCostume, #HalloweenMovies, #HalloweenLife, #Spooktacular, #HalloweenSpirit, #HalloweenMakeup, and more.

If you’re unsure what hashtags to use in your Halloween content, search your preferred social media platform to see what others are posting. Just remember, including more than three hashtags in a post is a little freaky. So choose wisely!

Don’t Be Freaky

This year’s October social media holidays have a little bit of everything for many of us, from Swifties to indigenous Americans to pumpkins.

And that means your organization has plenty of opportunities to publish fun, lighthearted social media content, as well as chances to show your brand’s respectful side.

Here are a few guidelines to follow when deciding what social media holidays to post about include:

  • Ask if the holiday and the message you’re considering sending aligns with your brand.
  • Ensure your content fits with the theme and spirit of what others are posting. Search the hashtag on our preferred platform to see what others are posting. Does your message fit, or will it appear out of place?
  • Consider how others might perceive your brand’s post. It’s not always appropriate for brands to inject themselves into social media conversations.
  • And when in doubt, don’t. If you’re unsure if your message aligns with your brand, fits a hashtag’s posts, or whether it’s appropriate for your organization to join a conversation, then don’t. There are plenty of social media holidays for your company to participate in without squeezing into one that doesn’t make sense.

Happy planning!

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