November social media holidays touch on everything from mustaches to buttons and turkeys.
Buttons? You ask. Why yes! You can celebrate or complain about buttons on National Button Day (Nov. 16). Did you know we’ve had buttons for about 5,000 years?
And this year, a sequel to 2018’s “Black Panther” film, “Black Panther: Wakanda Forever,” hits theaters on Nov. 11. The movie is the first in the Black Panther franchise since actor Chadwick Boseman died in 2020.
“The Fabelmans” is another film of note coming out in November. Directed by Steven Spielberg and starring Michelle Williams, the movie releases on Nov. 23 and is already getting some Oscar buzz.
What other November social media holidays should you know about as you plan your brand’s content?
November Social Media Month-Long Holidays
November is Movember, a month-long effort to raise awareness about men’s health.
People do this awareness raising by growing mustaches. But you can eschew the lip foliage and join the fun using hashtags such as #Movember, #Movember22, and #Movember2022.
November is also National American Indian Heritage Month. This can be an important time to recognize American Indigenous people’s contributions, diversity, and history if it makes sense for your organization to do so.
For example, you can elevate Native employees’ voices by sharing videos and quotes from them talking about their personal history, culture, and what being Native means. Or, perhaps you have an Indigenous employee group hosting an event you can showcase on social media.
You can use the hashtags #NativeAmericanHeritageMonth and #IndigenousHeritage if you decide to publish content during American Indian Heritage Month. Just be sure your message is appropriate, relevant, and on-message for your brand.
And if you have a creative writer in your life, you might want to give them space in November. And send coffee.
That’s because November is National Novel Writing Month. Writers who participate will try to spend every day completing the first draft of their novel. You can engage in the conversation using the #NaNoWriMo hashtag.
November Social Media Holidays – 2022
If the thought of writing a novel in 30 days stresses you out, you’re in luck.
Nov. 3 is National Stress Awareness Day (#StressAwarenessDay).
Some ideas for your organization to engage in this day include sharing stress-relieving techniques or promoting your company’s relaxation-related products. If your company’s doing something to help employees chill out that day, highlight that on social media. Or, maybe Nov. 3 is an excellent time to celebrate an employee benefit that promotes health and wellness.
The following week is Election Day, which, because of its political nature, can be a risky November social media holiday to engage with as a brand.
But it could make sense for your organization if, for example, your mission relates to politics, democracy, the government, etc. Unless your company’s openly partisan, I suggest avoiding supporting specific candidates or political parties. Instead, encourage people to vote, for example.
You can use the hashtags #Election, #ElectionDay, and #ElectionDay2022 to plug into the Election Day conversation.
Veterans Day (#VeteransDay, #VeteransDay2022), Nov. 11, is another chance to showcase your patriotism.
You can honor those who’ve served in the military, including by showcasing employees who are veterans of the armed forces. Veterans Day is also an opportunity to spotlight any benefits or hiring practices that specifically support veterans.
Nov. 24 is, of course, Thanksgiving Day.
This November social media holiday presents many engagement opportunities. Everything from recipes to gratefulness, football to gravy, and family to traveling is relevant. While specific hashtags might vary based on your message, the three dominant ones to use are #Thanksgiving, #Thanksgiving2022, and #HappyThanksgiving.
Then, on Nov. 28, we have Cyber Monday (#CyberMonday), followed by Giving Tuesday (#GivingTuesday) on Nov. 29.
If you sell online, Cyber Monday, and the days leading up to it, could be a bonanza for your business. And, if you’re a nonprofit or in advocacy, you don’t want to pass up Giving Tuesday.
Be Gracious, Not Greedy
November social media holidays give your brand chances to engage and publish content on a lot of stuff. After all, in what other month can you tweet about freckles (Love Your Freckles Day, Nov. 22), celebrate Indigenous cultures, and raise money?
But with great opportunity comes immense responsibility.
You want your organization to publish content that appeals to your target audience without alienating them. You want to engage with the conversation in a relevant, appropriate way instead of being the oddball at the party.
Here are some tips for how to make the most out of November’s social media holidays without going too far:
- Only engage if a holiday or event is relevant to your brand. For example, don’t force a message about National Novel Writing Month if your organization has no connection to the occurrence.
- Be respectful. Whether posting about National American Indian Heritage Month, Election Day, or even Veterans Day, ensure your content doesn’t offend. You can be creative and witty without going too far. Or, if you’re not sure that’s possible, play it safe with your message.
- Ensure your content fits the conversation. Check a holiday’s hashtag before publishing anything. You should be able to get an idea of how people engage around a specific day. You want your message to stick, but not so much as it doesn’t align with how others celebrate social media holidays.
- As always, when in doubt, don’t. Unsure if your brand should engage on a specific day? Don’t. Concerned your content might ruffle some feathers? Don’t. You’ll have many chances to inject your brand into relevant social media holidays without forcing it.
Alright, turkeys, now get creative! Let’s see how you can make the most of November’s social media holidays.