Category: Content Ideas (page 1 of 1)

May 2020 Holidays: Opportunities to Show Gratitude to Nurses and First Responders This Year

May 2020 holidays have something for moms and gardeners. But there are some opportunities to recognize those fighting on the frontlines of the COVID-19 pandemic.

First responders and nurses are helping treat people with the novel coronavirus. First responders are emergency medical services folks that include police officers, firefighters, emergency medical technicians, and paramedics. They show up when you call 9-1-1. In this crisis, they’re transporting infected patients to hospitals.

Header: "Thanking COVID-19's Frontline Fighters." Body: "May 2020 holidays dedicated to nurses and first responders, May 4 International Firefighters Day; May 6-12 National Nurses Week; May 10-16 National Police Week; May 12 International Nurses Day; May 17-23 National Emergency Medical Services Week."

And nurses, along with doctors, step-in once a patient arrives at the hospital. If you’ve ever experienced hospitalization, you know nurses are crucial to ensuring everything from your comfort to your healing.

In other words, nurses and first responders can’t stay-at-home and social distance. Their job is to help us when we get sick. Because of that mission, these workers are falling ill, too.

The best thing officials say we can do to protect medical workers is to limit the spread of COVID-19. So, let’s obey stay-at-home orders and guidelines and practice social distancing when we must go out.

But some May 2020 holidays allow content marketers to do a little more.

May 2020 Holidays for Nurses, First Responders

There are weeks and days in May for recognizing firefighters, police, nurses, and emergency medical services:

  • May 4
    • International Firefighters Day (#InternationalFirefightersDay)
  • May 6-12
    • National Nurses Week (#NationalNursesWeek)
  • May 10-16
    • National Police Week (#PoliceWeek)
  • May 12
    • International Nurses Day (#NursesDay)
  • May 17-23
    • National Emergency Medical Services Week (#EMSWeek)

Given the pandemic, organizers canceled many events planned for these special days and weeks. But that doesn’t mean we can’t use digital content to thank nurses and first responders.

Of course, our healthcare professionals are busy. Some are working 12-15 hour shifts, if not longer, trying to save lives and stem the spread of COVID-19. So, it may seem silly to create content thanking these workers while they’re fighting a war.

But people and organizations are already thanking healthcare professions:

And everyone likes to be seen, to have others acknowledge their efforts. Seeing people give thanks surely gives an emotional boost to first responders, nurses, and doctors. And some May 2020 holidays give us a perfect time to do so.

There are some guidelines, though, if you’re considering brand-backed content around these special days. Keep these in mind as you craft your campaign and messages:

  • Don’t sell. These opportunities are about recognizing the work of nurses and first responders. They’re not a chance to promote your products or services.
  • Stick to your brand voice. If weighing-in on these holidays feels out-of-place with your brand, don’t do it.
  • Be genuine. A crafty joke can often grab attention, but it’s a thin line to walk in a crisis. People are more likely to see your wittiness as inappropriate than they are to think it’s genius. Go for heartfelt and gracious over funny.
  • Remember what’s most important. During this pandemic, we’re told the best way we can help first responders and nurses is to stay home. Don’t encourage people to partake in risky and ill-advised behaviors. 
  • Check your goal. Your objective should be to help others recognize and thank nurses and first responders. Rethink your campaign or messages if you feel they don’t push toward that aim. Anything else at this time is inappropriate and likely to get your brand negative attention.    

What can your brand do to recognize nurses and first responders? How can you thank those healthcare workers who are your customers?

Some May 2020 holidays give us a chance to thank healthcare professionals. But there are other opportunities brands can leverage in May that can be relevant and suitable, even during a pandemic.

May Is the Month of Mom

Mom’s make out well in May. Mother’s Day (#MothersDay) falls on May 10 this year. But did you know that National Clean Up Your Room Day (#CleanUpYourRoomDay) is also on May 10? 

There’s a strong chance you don’t live with your mother. And, if you do, hopefully, you’re beyond her having to ask you to clean your room. But how about your customers and your target audience? 

Maybe they’re mothers with children still at home, or they’re kids with messy bedrooms. Even if your audience is adult men, there’s an opportunity here. You can do your father customers a favor by letting them know that May 10 is Mother’s Day AND National Clean Up Your Room Day. 

Two more May 2020 holidays that could be for mom are International Day of Families (#FamilyDay) and No Dirty Dishes Day (#NoDirtyDishesDay). Family Day is on May 15, with No Dirty Dishes Day happening on May 18.

International Day of Families is a United Nations initiative to highlight the importance of and challenges to families. It’s a holiday with serious significance. But that doesn’t mean it can still be a content opportunity for your brand.

Maybe you’re an organization that helps moms or kids. Then International Day of Families is designed for you. If your company supports organizations that help families, #FamilyDay might be an excellent time to talk about that work. 

Avoid bragging, though. If your company donates to a family-centric nonprofit, for example, talk about the work the organization does. Put the spotlight more on whom you support and why, not on what or how you help them.

No Dirty Dishes Day shouldn’t be a holiday for moms. I suspect, though, that in many homes still today it’s mothers keeping their kitchen sinks clear. 

This means that on May 18, eight days after Mother’s Day and Clean Up Your Room Day, kids, fathers, and husbands can again do something nice for mom. And your brand can remind them to do so. 

These May 2020 holidays for mothers are especially necessary during the COVID-19 pandemic. It might be harder for your customers to buy their mom flowers or get ingredients to cook their moms’ favorite meal. And in most states, they can’t take mom out to Mother’s Day lunch or dinner. They can, though, clean their bedrooms and wash the dirty dishes. 

How does Mother’s Day shift during this crisis, and what’s that impact on your brand messaging? What can your audience do to show mom their appreciation this year? 

Full List of May 2020 Holidays

May 2020 holidays give us a chance to recognize nurses, first responders, and mom. The COVID-19 pandemic highlights the importance of our healthcare professionals. And it shifts how many of us celebrate Mother’s Day.

Header: "May 2020 Content Ideas." Body: "Holidays and events you can use in content marketing."

Still, there are opportunities for brands to create engaging, heartfelt content. Be genuine. Don’t sell. Remember what’s most important. Stick to your brand voice. And stay focused on your goal.

Following these guidelines will help you produce blog posts, newsletters, and social media that help others. That should be our goal, now more than ever. 

Above is a breakdown of a few May 2020 holidays. But I’ve compiled a list of 60 holidays and special events in May that you can get by subscribing to my monthly Content Strategy Newsletter. 

If you’re already subscribed, you’ll receive the list of May 2020 holidays in my April 8 email.

Subscribe Now

April 2020 Content Ideas That Will Spring Your Audience to Attention

For April 2020 content ideas for your blog and social media, go green. There are six events or holidays related to the environment or the outdoors in April. And money will be on people’s minds come Tax Day in the middle of the month.

April 2020 content ideas. Content ideas that will spring your audience to attention.

April also hosts major holidays or periods for three of the world’s religions. The Jewish holiday of Passover is from sundown on April 8 through sunset on April 16. For Christians, Good Friday is April 10, followed by Easter Sunday on April 12. And the Muslim holy month of Ramadan begins on April 23. It lasts through May 23.

Holidays can be an excellent way for brands like yours to connect with your customers and target audiences. Special days can give you fodder for interesting and unique blog posts and newsletter content. You can also show your brand’s personality and have fun with customers on social media during these events.

Make the most of holidays

There are often hashtags associated with many holidays. For example, use #EarthDay if you plan to post on social media on Earth Day (April 22). These hashtags make it easy to engage with others on holidays, and they can help others discover your content.

You can leverage holidays to boost your blog’s search engine optimization (SEO). People often search for information about a holiday as it approaches. If you publish SEO-friendly content about that event to your blog, your blog post may appear in their search results. 

For example, look at the chart below. Searches for National Pet Day (April 11) spike as the holiday approaches each year. You can publish a blog post about National Pet Day to try and attract some of this search traffic to your blog.

tap into April 2020 content ideas

Below are some of the holidays that I think present the most creative and beneficial April 2020 content ideas for brands. And you can subscribe to my content strategy newsletter for an infographic of every notable holiday in April. Once you subscribe, you’ll receive an email with my full list of April 2020 holidays. It’s a terrific resource for coming up with content ideas. 

Sample of Nicholas E. Barron's April 2020 Holidays for Content Ideas list.
A sample of what’s included in my list of 36 April holidays and special events.

The twice-monthly newsletter launches on April 8. It will contain articles about content strategy, content marketing resources, and more. The newsletter’s free, and you can unsubscribe at any time.

Lastly, holiday and special event content marketing are often dependent on current events. For example, as I write this blog post, many parts of the U.S. are trying to contain the virus COVID-19 (coronavirus). If things become more severe, it may be inappropriate to engage around a holiday or special event. 

No matter the month or current events, there are a few things to keep in mind when creating content for holidays or special events.

Things to Remember

Make sure you understand the purpose, theme, and message of a holiday. Some events aren’t what they may appear to be. For example, April 24 is Denim Day.

This event is not a celebration of wearing blue jeans. Instead, it’s intent is to raise awareness of rape and sexual assault. The name Denim Day comes from a 1998 Italian court case.

Once you know the reason for a holiday, think about whether it makes sense for your brand to engage on the topic. Can you write a blog post related to the holiday that aligns with your brand image? Would a social media post about the holiday be off-putting to your customers? 

These are just some of the questions you should ask when determining if you should create content about a special day. The best holiday content ideas are those that align well with your brand, your business goals, and your customers. A good rule is that if you have any doubts about what, or if you should post about a holiday, you probably shouldn’t. 

If you decide to post about a holiday on social media, be sure to use the right hashtags. Some events have more than one hashtag associated with them. In most cases, you can search on Instagram or Twitter to see which hashtags people use most. 

The same is true of natural disasters, acts of terrorism, and other tragedies. You want people to notice your content for the right reasons, not because it was viewed as improper or offensive.

Alright, now you’re ready to dive into some April 2020 content ideas. Have fun. Be creative and follow the guardrails above. 

Let me know if you publish content for a holiday or special event in April. I’m excited to see others’ creative content. Plus, I’m always looking for content marketing examples to highlight in my content strategy newsletter. Send me links to your holiday content to nick at nicholasebarron dot com. 

Remember, you can get an infographic of all holiday content ideas for April 2020 by subscribing to my newsletter.

Holidays for April 2020 Content Ideas

  • April Fool’s Day – April 1
    • #AprilFools 
    • #AprilFoolsDay 
    • #AprilFools2020 
  • Find a Rainbow Day – April 3
    • #RainbowandMe 
    • #NationalFindaRainbowDay 
    • #FindaRainbowDay
  • National Beer Day – April 7
    • #NationalBeerDay
  • National Pet Day – April 11
    • #NationalPetDay
  • Tax Day – April 15
    • #TaxDay
    • #April15
  • Get to Know Your Customer Day – April 16
    • #GetToKnowYourCustomerDay
  • National High-Five Day – April 18
    • #NH5D
    • #NationalHighFiveDay
  • Earth Day – April 22
    • #EarthDay
    • #EarthDay2020
  • Administrative Professional’s Day – April 22
    • #AdministrativeProfessionalsDay
    • #CelebrateAdmins
    • #AdminProfDay
  • National Honesty Day – April 30
    • #HonestyDay
    • #NationalHonestyDay