For April 2020 content ideas for your blog and social media, go green. There are six events or holidays related to the environment or the outdoors in April. And money will be on people’s minds come Tax Day in the middle of the month.
April also hosts major holidays or periods for three of the world’s religions. The Jewish holiday of Passover is from sundown on April 8 through sunset on April 16. For Christians, Good Friday is April 10, followed by Easter Sunday on April 12. And the Muslim holy month of Ramadan begins on April 23. It lasts through May 23.
Holidays can be an excellent way for brands like yours to connect with your customers and target audiences. Special days can give you fodder for interesting and unique blog posts and newsletter content. You can also show your brand’s personality and have fun with customers on social media during these events.
Make the most of holidays
There are often hashtags associated with many holidays. For example, use #EarthDay if you plan to post on social media on Earth Day (April 22). These hashtags make it easy to engage with others on holidays, and they can help others discover your content.
You can leverage holidays to boost your blog’s search engine optimization (SEO). People often search for information about a holiday as it approaches. If you publish SEO-friendly content about that event to your blog, your blog post may appear in their search results.
For example, look at the chart below. Searches for National Pet Day (April 11) spike as the holiday approaches each year. You can publish a blog post about National Pet Day to try and attract some of this search traffic to your blog.
tap into April 2020 content ideas
Below are some of the holidays that I think present the most creative and beneficial April 2020 content ideas for brands. And you can subscribe to my content strategy newsletter for an infographic of every notable holiday in April. Once you subscribe, you’ll receive an email with my full list of April 2020 holidays. It’s a terrific resource for coming up with content ideas.
The twice-monthly newsletter launches on April 8. It will contain articles about content strategy, content marketing resources, and more. The newsletter’s free, and you can unsubscribe at any time.
Lastly, holiday and special event content marketing are often dependent on current events. For example, as I write this blog post, many parts of the U.S. are trying to contain the virus COVID-19 (coronavirus). If things become more severe, it may be inappropriate to engage around a holiday or special event.
No matter the month or current events, there are a few things to keep in mind when creating content for holidays or special events.
Things to Remember
Make sure you understand the purpose, theme, and message of a holiday. Some events aren’t what they may appear to be. For example, April 24 is Denim Day.
This event is not a celebration of wearing blue jeans. Instead, it’s intent is to raise awareness of rape and sexual assault. The name Denim Day comes from a 1998 Italian court case.
Once you know the reason for a holiday, think about whether it makes sense for your brand to engage on the topic. Can you write a blog post related to the holiday that aligns with your brand image? Would a social media post about the holiday be off-putting to your customers?
These are just some of the questions you should ask when determining if you should create content about a special day. The best holiday content ideas are those that align well with your brand, your business goals, and your customers. A good rule is that if you have any doubts about what, or if you should post about a holiday, you probably shouldn’t.
If you decide to post about a holiday on social media, be sure to use the right hashtags. Some events have more than one hashtag associated with them. In most cases, you can search on Instagram or Twitter to see which hashtags people use most.
The same is true of natural disasters, acts of terrorism, and other tragedies. You want people to notice your content for the right reasons, not because it was viewed as improper or offensive.
Alright, now you’re ready to dive into some April 2020 content ideas. Have fun. Be creative and follow the guardrails above.
Let me know if you publish content for a holiday or special event in April. I’m excited to see others’ creative content. Plus, I’m always looking for content marketing examples to highlight in my content strategy newsletter. Send me links to your holiday content to nick at nicholasebarron dot com.
Remember, you can get an infographic of all holiday content ideas for April 2020 by subscribing to my newsletter.
Holidays for April 2020 Content Ideas
- April Fool’s Day – April 1
- Find a Rainbow Day – April 3
- National Beer Day – April 7
- National Pet Day – April 11
- Tax Day – April 15
- Get to Know Your Customer Day – April 16
- National High-Five Day – April 18
- Earth Day – April 22
- Administrative Professional’s Day – April 22
- National Honesty Day – April 30